What's New
What's New is a shared service initiative to deliver audience engagement programmes and, in doing so, strengthen customer relationships. Public sector bodies and regional / local authorities are invited to participate.

The initiative calls for the creation of more interesting web content to be published more often from departments and service areas. What's New follows electronic customer relationship management (eCRM) principles and uses digital marketing tools and techniques to identify relevant audience groups and to proactively engage.

Topics and themes should be written in a contemporary style - to offer perspectives, guidance, tips & advice, case studies / profiles, clarification, consultation, investigation, etc. Not so much the typical and clinical news release but real and practical insight to what is going on.

Whether centrally coordinated by the Communications Team or working directly with the department / service area; we will manage the creation, delivery, monitoring and reporting of results for each execution.

And, in doing so, help you to truly engage.

Because once you are engaged, you can build favourabilty among your customers, stakeholders and audience groups; which will enable you to do more of the things that you need to do - with the support of those who matter.