What we do <
integrated marketing
Corporate marketing takes place not just in a particular section
of the office; marketing
is everywhere in everything that the company
does. Every interaction that a company has with an audience leaves an impression
- in the same way that every step in the snow
leaves an imprint.
Integrated marketing is about plotting these interactions and putting
into place a strategy for joining them up so that there is one coherent
theme which serves to strengthen the bigger message.
It's also about putting into place marketing / presentational foundations
before trying to embark on ambitious campaigns or initiatives. In
a silo corporate society, there needs to be synergy and consistency
throughout the business.