What we've done <Network Rail
Game 6 was retained to lead the initiative to transform engagement with Network Rail's numerous and distinct audience groups: passengers and politicians; operators and suppliers; vendors and prospective employees; lineside neighbours and community groups; etc, through the development of a new corporate website and digital marketing portfolio.

This meant liaising with relevant internal and external stakeholder groups for the development of proactive audience engagement strategies, including the relevant use
of mobile communications.

Another aspect of the contract was to organise a cross-functional group to develop
Network Rail's internal change strategy associated with the development of the company's new intranet.

Working with senior representatives from across the business, we helped to create the policies and guidelines under which internal change would be made; ranging from devolved publishing process models, 'change champion / change agent' role development, internal communications and campaign development and stakeholder engagement strategy.